What makes a letter a letter?
How far can you stretch it?
Need to retain the same qualities of letters using their shape.
Look at the things around us for inspiration.
Typography is A SIGN FOR SOUND
I really enjoy exploring the work of Mario Hugo, he makes what can seem a very bland and stale subject appear innovative and fresh; creating art through the formation of letters.
Cassandre believed that “Designing a poster means solving a technical and commercial problem....in a language that can be understood by the common man."
Cassandre was the first graphic artist to simplify his designs so that they could be read from fast moving vehicles.
Cassandre introduced the idea of the serial poster: a group of posters to be seen in rapid succession to convey a complete idea.
Cassandre was also the designer of the art deco typefaces: Bifur (1929), Acier Noir (1935) and Piegnot (1937).
Cassandre only used capitals in his designs as he believed that they were more legible, especially when seen on a large scale.
The way Cassandre links his typography with his images is one of the hallmarks of his design.
Elliman began the ‘Found Fount’ project in the late 1980s, and his typeface lays out the slippage between meaning and intention, between language and the form it embodies. The work also underscores how typography is meant to be neutral, fixing something along a grid to create order. He’s talked about typography as an industrialized process. It’s ‘a language of production’, he said in a recent interview with designer Michael Rock for the forthcoming book Multiple Signatures, ‘that begins in Gutenberg’s moment as a means of producing language. But this is an assembly line that’s run for about 500 years so far, from there to the supermarket at the end of my road.’
I absolutely love the way the Elliman has taken inspiration from the world around him and so admire his vision in found, and discarded objects. He transforms these piles of what seem like junk into type. This unique way of working shows that design can be found or made from anything.
His work explores the mutual impact of technology and language in ways that combine research and historical scholarship with a range of resources from typography to the human voice.
Universal everything - Nokia
Using typography to suggest sound
The artists below are examples of how type and a visual language can be manipulated to suggest certain sounds and get across to the audience how whatever they are describing sounds.
Much like Paul Chan's work, George crumb inventively depicts the art of music. This special way of portraying sound somehow makes it clearer for me, as a non-musician, to understand what is going on and the way the piece of music comes together
The images themselves i don't think are the most interesting thing about Lye's work, it is the process and what they evoke, the interest and curiosity.
ye was driven by a life-long passion for motion, energy and the possibility of composing them as a form of art.
Len Lye had this revelation, while still a young man. It was to endure as the central theme of his life and art for the next sixty years generating an extraordinary body of works including films, paintings, drawings, writings and sculpture.
He was drawn to modern art by its enthusiasm for creating "new forms" - in Lye's terms, finding new imagery to "carry" the kinetic feelings that could be discovered in the body. Lye's sense of movement was always kinesthetic and physical, not purely a matter of visual patterns.
Lye is a clear example of that very rare type of artist who is equally at home in different media.
The next artists show how far you can take typography...
Five painters were busily working on a 30m long mural while a bunch of well-dressed models strutted their stuff on the catwalk. The painters ignored the models walking behind them and continued working on their canvas wall, carefully recreating the work of typographer Job Wouters (Letman) Duch artists Gijs Frieling.
collaborated on this project interpreting Van Noten’s “psychedelic elegance” collection concept with a mix of eye-catching typography, surreal illustrations and acid-bright colourful patterns. They also designed some of the textiles for the collection shown above.
The scale of Michael Craig Martin's work is what, I think, makes it so impressive. His work is visually appealing and interesting but on a big scale it interests the audience's curiosity a lot more
The below images are me playing around with how to make type 3D through cutting, creasing, folding, rolling...